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SBN's Best Practice Forum: Cause Marketing

  • Temple University Center City Campus 1515 Market Street, Room 222 Philadelphia, PA 19102 United States (map)
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The Sustainable Business Network of Greater Philadelphia (SBN) is a community of local independent businesses that demonstrates the degree to which businesses can build profitable enterprises while serving community needs, sharing wealth, and protecting the environment.

Best Practice Forums are a series of workshops that bring B Lab’s Impact Assessment to life.  Business owners come together in an honest, vulnerable, and supportive environment to exchange challenges and learnings regarding practicing the triple bottom line. Attendees leave feeling validated and inspired, with tangible ideas for improvements in their own businesses.

You already go above and beyond to do the thankless work of making people and the planet equally as important as profit when it comes to your bottomline. Have you considered leveraging your social and environmental values for marketing ROI? Don’t be so humble… You’re changing the world, you deserve to brag!  Join us on September 11th to learn thoughtful and creative ways in which other values-based businesses are attracting and retaining customers in spite of their altruistic tendencies.

Joining us for this panel will be:

  •  Katie Wright, Founder & Lead Consultant at RightCause, LLC. Katie is a cause marketing consultant passionate about building win-win-win relationships in the greater Philadelphia region. She helps businesses define their purpose (beyond profit) and activate their corporate values with cause marketing; a strategy that brings for-profit and nonprofit organizations together for mutual benefit. Finding the right partners and the right message can truly ignite employee morale and engage the community in the growth of local businesses.

  • Tom Knowlton, Partner & Director of Corporate Services at TCC Group. TCC Group is a social impact consulting firm that partners with foundations, nonprofits, and companies to address complex social problems. Grounded by a fundamental belief that the best corporate citizens understand the competitive advantage of having a clear purpose and values that align with their employees and customers, Tom develops and deploys a powerful strategic framework to connect the flow of influence and information within a company with the social impact goals of the company—linking executive vision and leadership with an approach and structure that leverages resources, engages employees, and creates measurable impact.

  • Michael Schweisheimer, Founder at PWPvideo. PWP is a boutique shop with a crew of dedicated, talented individuals, all of whom share a passion for the medium of moving pictures. Michael has filmed across the country and on 5 continents (hint hint to anyone with projects on the Oceania or Antarctica). PWP started in 2000 and is currently a certified B Corp that focuses its work on organizations and companies making a difference.

More to come... 

Event Details

Date: September 11

Time: 8:30 am - 10:30 am

Cost: $25.00

Purchase Tickets: https://www.eventbrite.com/e/best-practice-forum-cause-marketing-tickets-69283539933

Venue

Temple University Center City Campus

1515 Market Street, Room 222
Philadelphia, PA 19102 United States

Organizer

Sustainable Business Network of Greater Philadelphia

Having trouble registering? Make sure you are signed into SBN’s member portal before attempting to register. If you’re still having trouble, email Lauren Peiffer, SBN’s Programs & Events Coordinator, at Lauren@sbnphiladelphia.org for assistance. To learn more about membership, visit the SBN website or email Larry Downey, SBN’s Membership Manager, at Larry@sbnphiladelphia.org.

Earlier Event: October 17
Doing Good in Business is Good Business
Later Event: December 13
NAWBO Power Friday: Cause Marketing 101