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[[Find Purpose]] Human motivation stems from our biological response to enviornmental conditions. Below are the four primal emotional systems that broadly encompass human behavior.
Identify the emotional operating system that best resonates with your brand:
[[Seeking]]
[[Assertiveness]]
[[Contentment]]
[[Nurturance]]Seeking brands are about rewarding curiosity, survival skills related to goal achievement, and generate excitement when a goal is met.
Does this accurately describe your brand?
[[Yes]]
[[No]]Assertive brands are about overcoming restrictions on freedom of action.
Does this accurately describe your brand?
[[Yes]]
[[No]]Content brands are about minimizing the chance of bodily harm.
Does this accurately describe your brand?
[[Yes]]
[[No]]Nurturing brands facilitate familial and social bonding.
Does this accurately describe your brand?
[[Yes]]
[[No]]Great! Now we need to determine your customer engagement strategy.
Choose the group of key attributes that your brand inspires:
[[Creativity/Individuality/Spontaneity]]
[[Risk-Taking/Adventure/Courage]]
[[Freedom/Victory/Epic Wins]]
[[Achievement/Status/Power]]
[[Toughness/Discipline/Order]]
[[Duty/Quality/Tradition]]
[[Health/Safety/Wellbeing]]
[[Harmony/Calm/Relaxation]]
[[Belonging/Comaraderie/Sociability]]
[[Home/Care/Trust]]
[[Dream/Sensuality/Fantasy]]
[[Fun/Humor/Play]]Let's try again:
[[Find Purpose]]Congratulations, your brand's intrinsic purpose is PIONEERING ACTION.
This strategy is about harnessing creativity, individuality and spontaneity to create positive change - think brands like Apple and Elon Musk's Space X and Hyperloop ventures.
Next Step: Find a cause that speaks to your brand's purpose and partner with supporters in your community.
RightCause is here to help - contact us today to get started!
Call: 856-671-1272
Email: kwright@rightcauseconsulting.comCongratulations, your brand's intrinsic purpose is MEANINGFUL ADVENTURE.
This strategy is about the thrill of taking risks, demonstrating courage and taking adventures - think brands like Patagonia and GoPro.
Next Step: Find a cause that speaks to your brand's purpose and partner with supporters in your community.
RightCause is here to help - contact us today to get started!
Call: 856-671-1272
Email: kwright@rightcauseconsulting.comCongratulations, your brand's intrinsic purpose is VALUES VICTORY.
This strategy is about the peak experiences of freedom, victory and epic wins - think brands like Nike and Greenpeace.
Next Step: Find a cause that speaks to your brand's purpose and partner with supporters in your community.
RightCause is here to help - contact us today to get started!
Call: 856-671-1272
Email: kwright@rightcauseconsulting.comCongratulations, your brand's intrinsic purpose is STATUS THROUGH SUBSTANCE.
This strategy is about the need to achieve, to succeed and to have power in your sphere of influence and status amongst your peers - think brands like Louis Vuitton and Tesla.
Next Step: Find a cause that speaks to your brand's purpose and partner with supporters in your community.
RightCause is here to help - contact us today to get started!
Call: 856-671-1272
Email: kwright@rightcauseconsulting.comCongratulations, your brand's intrinsic purpose is TOUGH LOVE.
This strategy is about encouraging a disciplined approach to a better way of life - think brands like Tough Mudder and Toyota.
Next Step: Find a cause that speaks to your brand's purpose and partner with supporters in your community.
RightCause is here to help - contact us today to get started!
Call: 856-671-1272
Email: kwright@rightcauseconsulting.comCongratulations, your brand's intrinsic purpose is AUTHENTIC ROOTS.
This strategy is about the respect for tradition and authentic engagement - think brands like Levi's and Twinings Tea.
Next Step: Find a cause that speaks to your brand's purpose and partner with supporters in your community.
RightCause is here to help - contact us today to get started!
Call: 856-671-1272
Email: kwright@rightcauseconsulting.comCongratulations, your brand's intrinsic purpose is HAPPY, HEALTHY LIVES.
This strategy is about the desire to feel safe, vibrantly healthy and have a strong sense of security - think brands like Method Home and RSA.
Next Step: Find a cause that speaks to your brand's purpose and partner with supporters in your community.
RightCause is here to help - contact us today to get started!
Call: 856-671-1272
Email: kwright@rightcauseconsulting.comCongratulations, your brand's intrinsic purpose is MINDFUL BEING.
This strategy is about the feeling of calmness, relaxation and being in harmony - think brands like Aveda and Lush.
Next Step: Find a cause that speaks to your brand's purpose and partner with supporters in your community.
RightCause is here to help - contact us today to get started!
Call: 856-671-1272
Email: kwright@rightcauseconsulting.comCongratulations, your brand's intrinsic purpose is COMMON SPIRIT.
This strategy is about the motivation to belong to a tribe or movement - think brands like Seventh Generation and AirBnB.
Next Step: Find a cause that speaks to your brand's purpose and partner with supporters in your community.
RightCause is here to help - contact us today to get started!
Call: 856-671-1272
Email: kwright@rightcauseconsulting.comCongratulations, your brand's intrinsic purpose is DEEPER CARING.
This strategy is about the sense of nuture and benevolence - think brands like Dove and KIND.
Next Step: Find a cause that speaks to your brand's purpose and partner with supporters in your community.
RightCause is here to help - contact us today to get started!
Call: 856-671-1272
Email: kwright@rightcauseconsulting.comCongratulations, your brand's intrinsic purpose is PLEASURE PRINCIPLE.
This strategy is about the potential to enjoy sensual pleasure, fantasies, dreams and imagination - think brands like Disney and Burning Man.
Next Step: Find a cause that speaks to your brand's purpose and partner with supporters in your community.
RightCause is here to help - contact us today to get started!
Call: 856-671-1272
Email: kwright@rightcauseconsulting.comCongratulations, your brand's intrinsic purpose is PLAY WITH PURPOSE.
This strategy is about lighthearted, playful communication that effectively addresses potentially serious, awkward or threatening issues - think brands like Charmin and Old Spice.
Next Step: Find a cause that speaks to your brand's purpose and partner with supporters in your community.
RightCause is here to help - contact us today to get started!
Call: 856-671-1272
Email: kwright@rightcauseconsulting.com